Direct marketing best practice case studies

In this case study example, we will examine different facets of marketing analytics and customer relationship management CRM. We will use the example of online retail to explore more about marketing analytics ā€” an area of huge interest.

Direct marketing best practice case studies

A complex array of forces acts on the cassava sector, some of which favor its competitiveness, and others that are a detriment. The outcome will be crucial to the segment of rural Asia that depends on cassava.

Because of environmental constraints in most of the areas where it Direct marketing best practice case studies cultivated, growers have few options for alternative crops.

Cassava is a key, sometimes the only key, to economic and social opportunity for these farmers. Cassava markets are highly diversified in Asia, stimulating a demand-led growth of the cassava sector in the past.

A significant part of this demand grew out of special international trade agreements with Europe, which are now being withdrawn. In global markets, cassava competes mainly with coarse grains, whose prices have tended gradually downward for the past fifty years in response to increasing production efficiencies.

The degree to which its production and utilization bring adequate benefits to the poor is very much dependent on future research and development investment. The key elements of that investment will focus on- production efficiency and profitability, conservation of the resource base, processing efficiency, and market development of specialized products.

Private and public sectors have a mutual interest in supporting a vital cassava industry. A significant institutional and technological base is already in place, on which to build new initiatives.

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The investments required to achieve these goals are substantial, but assuring a dynamic cassava sector in Asia will bring urgently needed benefits of poverty alleviation, equity, enhanced food security, and protection of the environment.

Despite rising urbanization, the majority of households still derive a significant part of their income from agriculture. Further, urban dwellers, especially the poor, rely on the success of agriculture to consistently fulfill their nutritional needs at an affordable cost. Historically, few countries have realized sustained economic growth without the precursor of success in agriculture.

Agricultural systems are universally complex - the interaction of multiple physical, biological, social and economic elements. Overall improvement is rarely accomplished by changing a single factor. On the other hand, individual components within these complex systems may sometimes serve as a catalyst to stimulate and drive the changes needed to benefit specifically targeted populations.

Cassava in Asia is a good example. Because the crop and its products have specific linkages to common development goals, the cassava system is an appropriate focus for a concerted investment in research and development.

In Asia's largely rice-based food systems, cassava has fundamental roles in supporting farmers where soils are marginal and rainfall uncertain. The urban poor benefit from availability of a low-cost calorie source. Industry and consumers alike gain from the multiple products for which cassava is a raw material.

National economies balance trade with cassava products through exports, or through import substitution. Cassava in Asia is almost wholly a commercial crop, and its success is strongly affected by the broader economic environment. Diversified markets are the driving forces of Asia's cassava sector, providing a demand-led incentive for growth.

Continuing to realize, and expand, cassava's opportunities is neither automatic nor simple. The global economic environment continues to evolve rapidly, and agricultural research is changing farmers' options. Liberalized trade, regionally and globally, is breaking down the artificial cost barriers between internally and externally-produced goods.

Strong research investment in grains, especially in export-oriented developed countries, is driving prices downward and making them more attractive in food, animal feed and starch markets.

Continued acute underfunding for cassava could leave it in a less competitive position for new markets, and even in its traditional markets. There are compelling reasons to assure cassava's competitive position in the mature, diversified Asian markets.

This review explores cassava's role in Asian agriculture, commerce, and industry, with emphasis on future potential for contributing to sustainable and equitable rural development. The objective is to set a framework for planning and prioritizing continued investment in research and development of cassava-based production, processing and utilization systems, toward meeting broad development goals.

Recommendations follow from evidence that strategic investments in cassava have critical benefits for the rural poor, who could be left behind if development policies exclude consideration of this crop's special roles. Appropriately-focused research and development strategies can contribute substantially to meeting these goals.

Food security Use of cassava for food in Asia is defined by its complementary position relative to rice, the highly preferred staple. From its introduction to Asia, through the middle part of this century, cassava was widely planted as a famine reserve crop. The Green Revolution in rice in the s and s considerably improved the food situation throughout Asia, and cassava's importance as a food security crop declined in response.

Nonetheless, malnutrition remains a deep concern. In the Asia-Pacific region as whole, about million people were chronically malnourished in S.N. Case Title: 1: Mobile Value Added Services (MVAS Mobile): The Next Big Avenue for Mobile Operators?

Direct marketing best practice case studies

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Direct marketing best practice case studies

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